1. Be Professional
Firstly dress appropriately, first impressions always count. Secondly punctuality; always be on time! Being late shows your client a lack of respect. Thirdly organisation is crucial; Failure to plan is a plan for failure.
2. Build meaningful relationships
Building rapport and a trusting, friendly relationship is very important, this can be achieved by asking your client questions about their families, their lives, and their passions. Ensure you maintain and respect professional boundaries. Empathy and trust leads to long-term loyalty, referrals, and new business opportunities. Another important skill when working closely with your clients is to have patience and to be forgiving.
3. Excellent Communication is key
Ensuring you are explaining and communicating is very important to ensure correct form is utilised, guaranteeing injury does not occur whilst performing the correct technique. Also, being open and honest adds to your rapport with your client.
4. Be Client Focused
Don’t be a “Muay Thai guy” or a “kettlebell girl.” Always ensure you are always putting the client first, by always meeting their needs, after all this is a service for them. Training with a limited selection of equipment or methods limits your abilities, professional growth and creativity. Some equipment will not work for some clients, sometimes for no other reason than personal preference, so therefore tailor your programmes to their individual needs.
5. Prepare Ahead
Regardless of what you’re doing, preparing yourself in advance enables you to train your client to the best of your ability. Preparing ensures you are making the most of not only your own time but also your client’s time. Having a plan enables maximum results from your training session.
6. Ensuring your Education is current
It’s important to stay up to date with fitness, business, physiology and nutrition, as these fields are constantly changing due to new research, as well as new trends within wellness such as boxercise. Therefore, attend workshops, study online, talk to other professionals, and most importantly read!
7. Be You!
I wouldn’t want to spend an hour three times a week with a robot. Be yourself. Ensure your sessions are filled with personality, energy and fun! And remember to always smile.
Take responsibility for your client’s adherence and compliance. It is easy to blame a client for “being lazy”, but you as the trainer should ask yourself what could you have done to keep your client inspired and motivated.
9. Going that extra mile
It’s the small things that count! A simple text to remind them of the sessions booked in or to say how proud you were of their session after. Or sending your client a link to an article you think could inspire them or be of interest. These simple acts of kindness result in happy clients who feel special are more likely to be repeat users of your service.
Building a network of colleagues, physical therapists, nutritionists, can have many benefits. If you develop these relationships, you will have healthy clients, you won’t step outside your scope of practice, and you will have a nice flow of referrals.