Wellness Trends in 2024: Our Predictions

wellness trends, wellness tech

Wellness Trends in 2024: Our Predictions

As a wellness brand we are delighted to unveil our wellness trend predictions for 2024. From cutting-edge technology to ancient wisdom, we have insights into the wellness landscape that will shape the year ahead.

As you will see throughout this post, some trends may not be ‘trends’ afterall. Some relatively recent discoveries have transformed the wellness space and are yet to run their course as people slowly catch-up to the latest research.

We know how empowering it is to be well-informed in all things wellness, so we believe that knowing the upcoming wellness trends of 2024 will not only get you ahead of the wellness game, but help you decide what is truly worth intregrating into your daily life.

wellness trends, wellness tech

More wearable wellness smart tech

Wellness tech devices deliver personalised and real-time insights into our well-being. We see them evolving beyond basic activity tracking, becoming sophisticated health companions capable of monitoring various physiological metrics, assessing mental health indicators, and providing actionable recommendations.

The future of wellness tech devices is no doubt changing how we approach and prioritise our health rituals. As technology continues to advance, we expect a more seamless integration of smart devices into our daily lives. We see this for example with the new Zoe app which tracks blood glucose levels throughout the day and gives recommendations based on these results!

But there’s more! We think the integration of augmented reality (AR) and virtual reality (VR) into wellness tech is set to transform how we experience fitness routines, mindfulness practices, and therapeutic interventions. The future holds a promise of wellness tech devices that not only empower individuals with comprehensive health data but also foster a more holistic and personalised approach to well-being experiences such as classes.

We can see how much this industry is already growing! For example, investment into startups within the market, as per the Digital Health and Wellness Market Size report, funding experienced an almost threefold increase from 2020 to 2022 (TechRound)!


Group activity, getting outdoors, and pickle ball!

We have seen outdoor fitness grow in popularity over the last few years. We know how good it is for you, and we have a post all about it! Find out why outdoor fitness makes sense all year round. Embracing the great outdoors will continue to be a major trends in 2024, with outdoor sports taking center stage as a means to cultivate both physical fitness and mental well-being. Among these invigorating activities, one standout is pickleball.

Pickleball – a fusion of tennis, badminton, and ping pong, has been exploding over the last couple of years. Offering a low-impact yet exhilarating workout, pickleball suits people at a diverse range of fitness levels and ages, making it an ideal option for friends, families, and anyone seeking a communal and enjoyable way to stay active.

The growing popularity of pickleball suggests a shift towards a holistic approach to fitness, where play meets the benefits of physical activity beneath an open sky!


The anti anti-ageing movement – our favourite of the wellness trends?

We expect to see the anti-anti-aging movement continue to grow!

This refreshing movement is helping us to break free from the societal pressures and stereotypes associated with conventional notions of aging. Instead, this trend advocates for embracing the natural process of growing older with grace and confidence.

It encourages a mindset that prioritises overall well-being, self-love, and resilience, challenging the preconceived notions of what it means to look and feel a certain age. The anti-anti-aging movement celebrates the wisdom and experiences that come with each passing year, fostering a culture that values authenticity over the pursuit of an elusive fountain of youth.

As we witness and participate in this liberating trend, we get to find empowerment in redefining the narrative around aging, fostering a holistic approach to wellness that goes beyond the superficial, and embracing the beauty that comes with the passage of time.

Such a heavy topic definitely requires some fun and we LOVE Allure’s Magazine’s article on their choice to ban the term “anti-ageing” on their site, and the reaction is caused. Check it out here.


Continued focus on sleep

Another wellness trend we are delighted to see continue into 2024 is sleep optimisation. As research continues to prove the pivotal role of sleep in mental clarity, physical health, and emotional resilience, we will continue to improve the amount of sleep we are getting, and the quality of it.

In a world that has been glorifying hustle culture, this trend reflects a collective commitment to fostering a healthier and more balanced lifestyle. We love to see it!


Continued focus on gut health

One wellness trend that’s really holding its ground is gut health. The field of research in gut health – the magical world of microbiomes and digestive wonders and how they impact our health – continued to explode. In turn, people are altering their diets, introducing a wider variety of fruit and veg, fermented foods, and probiotics.

It’s not just about happy tummies; it’s about boosting immunity, mental health, skin health, and generally feeling your best from the inside out.

The gut-brain connection is more than a wellness trend

Science now proves that your gut health, as well as your gut-brain connection, has a direct impact on your mood, focus and mental health. We love this information and digestible article by Zoe on the links between your gut and mental health.


Our other posts on life-changing wellness ‘trends’ (here to stay)

Are Ice Baths Beneficial?

What are the 7 Components of a Healthy Diet?

Breathwork – The Power of Breathing


We are going to see the wearable smart tech industry continue to grow

We are going to see a continued emphasis on the benefits of group activity like pickleball

The focus on sleep optimisation is not going anywhere. This makes sense, as we recover from the “sleep when you’re rich”

We are delighted to see the uprise of the anti anti-ageing movement and a shifted focus towards longevity and ageing gracefully

Recent discoveries in gut health and the gut-brain connection have already been transformational and this is only the beginning! We will see this trend grow, and more fascinating discoveries made

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